In the short span of one year the company has grown to be recognised as among Pakistan’s premier fashion design houses. The luxury brand label is best known for its focus of wearable, chic and fun clothes that have an international flavour.
Madiha Malik has formed a Forte for herself in North America's Fashion Industry for her clothes. where each design bears testimony to excellence in cut, workmanship and quality. She draw much inspiration from her Pakistani cultural heritage giving it her own unique and modern twist be it in Pret, Couture or Wedding wear. She designs intricately embellished bridals to pret & Haute couture!!
Dhaagay is an southern use product by Madiha Malik. It provides semi-formal use and evening use clothing mostly. After the achievements of Dhaagay eid selection 2012, the product is back with Dhaagay drop selection 2012. Like many of previous times selections by the product, Dhaagay drop selection 2012 by Madiha Malik contains celebration use clothing mostly. The styles of these clothing are southern and conventional. All of the clothing in Dhaagay drop selection 2012 have stitched tops. The tops are quite long and are combined with churidaars and pants with dupatta.
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