The organization, formerly known in Italia as "Prada Brothers", was established in 1913 by Mario Prada in Milan. In 1978, Mario's daughter Miuccia Prada got what was still a buckskin products enterprise from her grandmother, and led the organization's growth into design with an overall more bohemian design. Miu Miu is a second range of outfits, often easier and evoking a persistent photograph of high-end classic things. It was followed by the Prada Game 'Linea Rossa'. Currently Prada is regarded one of the most powerful outfits developers in the design market.


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